Next fall, Sheridan will be one of eight cities to host the first-ever Elite Rodeo Athletes nationwide tour, which will televised as part of a multi-million dollar deal with Fox Sports. Sheridan is the only Wyoming city on the schedule.
“This event, especially once it develops a following on television, will draw in an audience way larger than just the Sheridan community,” says Sheridan WYO Rodeo board president Nick Siddle.
He says this kind of exposure not only means a wider audience for rodeo, but a boost to the Sheridan economy as well.