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Wyoming State Parks To Unveil New Media Strategy

Wyoming State Parks, Historic Sites & Trails

The Wyoming State Parks division is looking to rebrand itself and fuel more Wyoming tourism.

The division's new media strategy will start with redesigned logos. Research shows visitors often confuse state parks with federal sites like National Parks.

State Parks Administrator Domenic Bravo says the goal is to establish a memorable "look and feel" for the State Parks brand. "We need to tell our story and we need to tell it in a way that lasts for centuries," he says.

Bravo says the division plans to advertise on the radio and television, and will eventually advertise internationally.

The division will unveil its new media strategy at the Governor's Hospitality and Tourism Conference February 23.

Samuel Sanders attends the University of Wyoming where he is working on a BA degree in English. He grew up in Sheridan, WY where he graduated from high school in 2014. Sam plays violin in the University of Wyoming Symphony Orchestra, and he plans on keeping playing for the rest of his life. Sam’s passions include listening to music of almost all types and reading classic literature. Some of Sam’s hobbies include gourmet cooking and trying to write poetry. He has listened to NPR and WPR for his entire life and has in part taken on his internship with WPR in order to pay tribute to this element which has helped to shape his life.
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