Snow King fights to survive

May 29, 2012

Snow King Ski resort in Jackson has high hopes for a number of proposed changes that they say could keep the ski area from closing.  Snow King Manager Manuel Lopez said that they want to install ziplines, an Alpine coaster, and a bike park among other things.

“I want to maintain the tradition of skiing and I believe the best way to do that is to increase the revenue through other sources.  And convert the hill into a year round profitable venture with lots of activities.”

Lopez said if they don’t make the transition the ski area is likely to close. 

“Basically the only way we can continue is to add new attractions and basically become a national destination.”

They’d like to make the improvements as early as next year.