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The science behind one-hit wonders

New research from Stanford psychologist Justin Berg looks at what makes some artists produce one-hit-wonders, while other artists churn out a steady stream of hits.

Here & Now‘s Peter O’Dowd speaks with Derek Thompson, staff writer at the Atlantic who has written about the research and has his own book, “Hit Makers,” about what makes something popular.

This article was originally published on WBUR.org.

Copyright 2022 NPR. To see more, visit https://www.npr.org.