Denialism isn't just for climate change anymore.
A new paper published in the journal Nature Ecology and Evolution calls attention to "the creeping rise of extinction denial."
Lead author Alexander Lees says conservation scientists are increasingly dealing with denialist rhetoric around the biodiversity crisis.
"What underpins this sort of denialism? Well, I guess it's the same sort of motivations we've seen with climate change denial," he said.
The paper describes three categories of denial - literal, interpretive and implicatory - and offers suggestions for how conservation scientists can counter such messaging.
"It's super important that the public is aware of these challenges," Lees said. "In the paper we sort of create this roadmap for scientists to see how to deal with communicating biodiversity loss and then combating this extinction denial and pseudoscience. And we also make it super clear that it's important to talk about the conservation successes - you know, it's not all bad news."
Human activities have caused the world's wildlife populations to plummet by 68% in the last 50 years, according to a report published this month by the World Wildlife Fund. At the same time, conservation action has prevented the extinction of up to 48 mammal and bird species since 1993, according to study - which Lees contributed to - recently published in Conservation Letter.
"Conservation does work, but we have to invest in it," Lees said.
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