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Trump merchandise stores are struggling to stay in business

At least three Trump merchandise stores have closed this year, while others are seeing lower sales and having trouble finding current products.

As one longtime customer put it: “He’s no longer a viable business model for entrepreneurs because he has peaked, profitability-wise.”

NPR’s Frank Langfitt reports.

This article was originally published on WBUR.org.

Copyright 2026 WBUR