The Wyoming Office of Tourism’s 2016 campaign “That’s WY” is focused on answering why people should visit Wyoming.
One of the biggest changes the campaign has introduced is a new website design and URL at travelwyoming.com. The new site is image based with a so-called responsive design, which means the site looks the same whether viewed on a cell phone or desktop computer.
Diane Shober, executive director of the Wyoming Office of Tourism, says, in addition to the new site, the office is also expanding its reach in radio and television.
"We went from just buying in spot markets meaning buying in markets just like Chicago and Seattle and Denver and Salt Lake to a national television buy through cable," says Shober.
Tourism is Wyoming’s second biggest industry. In 2015, 10-point-5 million people visited Wyoming.