AUDIE CORNISH, HOST:
A new TV channel is going to the dogs.
BECKY LUBEACH: It is TV that is shot from a dog's perspective.
CORNISH: That's Becky Lubeach of DOGTV.
LUBEACH: It's been enhanced, that - the colors that they see pop out. And the music has all been composed for them.
CORNISH: In other words, entertainment made not for you, but for your stay-at-home hound. No sitcoms about dogs; no "Jersey Shore"; no ads, either.
MELISSA BLOCK, HOST:
Lubeach says DOGTV's programming is scientifically developed for dogs left alone, and it's programmed by time of day.
(SOUNDBITE OF BIRDS CHIRPING)
CORNISH: In the morning, content to get the dog up and playing.
LUBEACH: And that stimulation could be two dogs playing tug-of-war. It could be playing with some kids outside - those types of things.
(SOUNDBITE OF MUSIC)
BLOCK: Midday programming is meant to calm your pet down. There's also a learning side called "Exposure."
(SOUNDBITE OF MUSIC)
LUBEACH: Like the mailman coming to the front door. Or my dog was actually featured in a segment where he went to the vet - shot down low for that. A dog can experience things that they might not encounter in everyday life.
(SOUNDBITE OF SIREN)
CORNISH: Dog lovers, don't check your local cable listings just yet. DOGTV is available online for free, to any Internet-savvy pooch. But the cable TV version is only available right now in San Diego.
BLOCK: But never fear: Its creators hope to land a distribution deal soon and unleash DOGTV nationwide.
(SOUNDBITE OF MUSIC) Transcript provided by NPR, Copyright NPR.