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The Campbell County Joint Powers Lodging Tax Board voted 5-1 at a special meeting on April 26 to move forward with a contract with Zartico, a Utah-based geofencing software company that will track spending habits during this year’s National High School Finals Rodeo (NHSFR) in July. While some in the community were supportive, other questioned the need, constitutionality, and intent behind these plans.
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The Campbell County Convention and Visitors Bureau will roll out geofencing technology to track rodeo participants and visitors. They're doing so to get a better understanding of where money is spent in the community and how it can help benefit the local economy. Other information, such travel routes to and from the event site, is also a focus that local officials and businesses can use in future decision making. But while some are optimistic of what this could mean for the local economy, others are skeptical of these plans.
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Tracking wildlife in Wyoming is no easy task, but the Wyoming Game and Fish Department (WGFD) is working to create comprehensive datasets on the state's…