Tobacco Prevention

Aaron Schrank

In most schools, campaigns to keep students from smoking use simple slogans like “Be Smart, Don’t Start,” but those targeting Native American kids are a bit different. On Wyoming’s Wind River Indian Reservation, you’re likely to hear more nuanced catchphrases like “Keep It Sacred,” and “Traditional Use, Not Commercial Abuse.”

That’s because tobacco is an indispensable part of many Native American traditions. But with sky-high smoking rates on reservations, Wyoming Public Radio’s Aaron Schrank reports that the need to limit nontraditional tobacco use is greater than ever.