The Wyoming State Parks division is looking to rebrand itself and fuel more Wyoming tourism.
The division's new media strategy will start with redesigned logos. Research shows visitors often confuse state parks with federal sites like National Parks.
State Parks Administrator Domenic Bravo says the goal is to establish a memorable "look and feel" for the State Parks brand. "We need to tell our story and we need to tell it in a way that lasts for centuries," he says.
Bravo says the division plans to advertise on the radio and television, and will eventually advertise internationally.
The division will unveil its new media strategy at the Governor's Hospitality and Tourism Conference February 23.