For the fifth year in the row, the National Park Foundation and Subaru are partnering up to give a percentage of proceeds from the Subaru “Share the Love” event. It will give a percentage of proceeds to support waste reduction efforts in three of the most visited national parks. The funding has been directed towards pilot projects in Grand Teton, Yosemite and Denali National Parks.
Will Shafroth, the President and CEO of the National Park Foundation that is the official charity of the National Park Service, said the projects include analysis of the litter going in and out of parks.
“Once we get that data completed and understood, we basically want to wrap that into best practices we can share with other parks around the country so they too can benefit from Subaru’s expertise and what they learned from those reports,” said Shafroth.
And the funds also help the National Park Foundation raise awareness about the park system through the “Find Your Park” campaign. Shafroth said in the past the campaign focused on exposing millennials to the park system, but this year it's focusing on overcrowding in the most popular national parks.
“Not to discourage people from going to the big national parks but to also inform them about the lesser known parks,” he said. “So if you’re going to Yellowstone or Grand Teton, go up and see the Battle of Little Big Horn up in Montana or you can see the Devils Tower National Monument.”
Overcrowding is putting a strain on the national park system as its dealing with a maintenance backlog.