The Wyoming Office of Tourism is trying out a new strategy to bring visitors to the cowboy state in 2016. In addition to spot marketing in places like Colorado, Chicago, and Portland the office is launching a nationwide marketing campaign that will feature TV and digital advertisements.
Diane Shober, the executive director at the state’s office of tourism, says the national marketing campaign will launch around the end of February, but it won’t be the only way the office is trying to get the word out about visiting Wyoming.
"Just the fact that we have an affiliation with a big brand like Disney and Pixar with the Good Dinosaur. The DVD release of that film will be out right at the end of February beginning of March. There’s a whole push with that for our paleo experiences here in Wyoming," says Shober.
Many of the landscapes in the Good Dinosaur movie were inspired by Wyoming landscapes.
Shover also says they are expecting the national park system’s centennial to be one of the main draws for tourists in 2016.
"These iconic gems have always been strong drivers of tourism. And certainly in Wyoming with Yellowstone and Grand Teton National Park and Devil’s Tower, and then even our other units are anticipating a higher volume of visitation. So then add in another layer of a really well-executed marketing campaign. We should see a really, really great year," says Shober.
Tourism is the number 2 industry in Wyoming.