The U.S. Travel Association's National Travel and Tourism week is usually a time to highlight the tourism industry in the state but the week will be celebrated a little differently this year.
May usually marks the start of summer tourism season in northwest Wyoming as national parks start to open up. But Yellowstone and Grand Teton National Parks' gates are still closed with no planned reopening date.
Diane Shober, executive director of the Wyoming Office of Tourism, said it's especially important during these uncertain times to recognize the industry's contribution to the state.
"We just want to salute all of those who've made sacrifices during this time of managing the COVID. And to just recognize that this is a strong and resilient industry and makes a great contribution to Wyoming and our way of life," she said.
This year's theme is: "the spirit of travel can not be broken." Shober said it's especially important to support all parts of the industry right now.
"It's important for us to remember that communities benefit from the spirit of travel that permeates through our small businesses, our iconic landmarks," said Shober. "It's really important to the main streets of Wyoming, and our state is resilient."
Shober said each day of this week honors a different part of the tourism industry, including lodging, attractions and restaurants. Each will be highlighted through social media. Tourism is the second largest private-sector employer in the state.
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